Today we’re chatting with my good friend and fellow content creator/watch dealer Mike Nouveau. If you’re not familiar with his work, Mike is one of the foremost watch content creators on earth. Launched into TikTok stardom with his watch spotting videos, Mike has gone on to document watch releases, tour factories, and build a cast of well-loved watch geeks on his page. Mike and I met nearly three years ago, a few months before he’d started his TikTok. We were introduced by our mutual friend Isaac Hindin-Miller (aka Isaac Likes), and haven’t stopped talking watches since. Shortly after being introduced, Mike decided to hop on the TikTok train as it was leaving the station. Following his rampant success, Mike’s launched the watch marketplace Pushers.io, and continues to dominate the watch landscape on social media. Enough of my rambling, let’s let Mike get some words in.
N: I’m here with Mr. Mike Nouveau, vintage watch dealer and expert, first question Mike would you say I’m like the son you never had?
M: Maybe like the son I never wanted, yeah.